Berlin is noted for its numerous cultural institutions, many of which enjoy international reputation. The diversity and vivacity of the Zeitgeist Metropolis led to an ever-changing and trendsetting image among major cities. The city has a very diverse art scene, and is home to around 420 art galleries. Young Germans and international artists continue to settle in the city, and Berlin has established itself as a center of youth and popular culture in Europe.
Signs of this expanding role was the 2003 announcement that the annual Popkomm, Europe's largest music industry convention, would move to Berlin after 15 years in Cologne. Shortly thereafter, the Universal Music Group and MTV also decided to move their European headquarters and main studios to the banks of the River Spree in Friedrichshain.In 2005, Berlin was awarded the title of "City of Design" by UNESCO.